OUR FOUNDER

In 2024, Alyssa Richardson founded ZURI SOLEIL in Atlanta, Georgia. 

The journey to create ZURI SOLEIL was rather simple. I envisioned a swimwear brand that would resonate with women worldwide and enhance any occasion when wearing ZURI SOLEIL. Overall, I wanted ZURI SOLEIL to be a testament that swimwear or beachwear can also be worn anywhere. 

My love for swimwear began as a child when my mother started passing down vintage pieces. Inspired by the fabrics, prints, materials, and unique designs, my passion led me to create swimwear inspired by the high-end styles I adored in my youth. The ZURI SOLEIL brand was born out of this labor of love.

ZURI SOLEIL isn’t just another swimwear brand; it’s focused on creating confidence-boosting and connection-oriented pieces that transcend settings, locations, and destinations. This reinforces our fundamental commitment to designing swimwear that attests to the idea that swimwear can transcend and truly be everywhere-wear.